Chapter 5

I went into a few snowboard shops in town and saw that they all had their own way of displaying. Most of the stores had all of their items that were on sale in one area together. They were usually last years’ boots, boards and bindings. They knew that they had to sell these items at a discount because no one was going to pay the full price for last years’ board, when they could get this year’s board for close to the same price. One store I went into had all of their boards in one spot. I asked if they had any of last years board still and if they were on sale. They had some and didn’t have a set sale price for them. I would have had those displayed better and marked at a sale price that was significantly lower than this year’s model board. They need to know that those boards are elastic and that they can be substituted for a newer board. Having them displayed better and on sale will help them get rid of inventory that is loosing more and more value everyday as it becomes older.